Haier in India: Building Presence in a Mass Market Beyond China

Subjects Covered
Brand management
Consumers
Core competencies
Developing countries
Emerging markets
Expansion
Foreign investment
Globalization
Industry analysis
International business
Localization
Pricing strategy

by
Nikhil Celly,
Penny Lau

Source: University of Hong Kong

19 pages.
Publication Date: Jun 12, 2012. Prod. #: HKU978-PDF-ENG

Haier in India: Building Presence in a Mass Market Beyond China Harvard Case Study Solution and HBR and HBS Case Analysis