Subjects Covered
Brand management
Brands
Competition
Emerging markets
Expansion
Globalization
International business
International operations
Localization
Strategy
by
Tarun Khanna,
Krishna G. Palepu,
Phillip Andrews
Source: Harvard Business School
23 pages.
Publication Date: Aug 21, 2011. Prod. #: 712408-PDF-ENG
Haier: Taking a Chinese Company Global in 2011 Harvard Case Study Solution and HBR and HBS Case Analysis