Herborist: Chinese Personal Care Brand Goes Abroad

Subjects Covered
Emerging markets
International marketing
Market entry

by
Kevin Zhou,
Grace Loo

Source: University of Hong Kong

24 pages.
Publication Date: Jun 13, 2011. Prod. #: HKU927-PDF-ENG

Herborist: A Chinese Personal Care Brand Goes Abroad Harvard Case Study Solution and HBR and HBS Case Analysis