Subjects Covered
Customer relationship management
Information systems
Marketing
by
Lynda M. Applegate,
Gabriele Piccoli,
Chekitan S. Dev
Source: HBS Premier Case Collection
18 pages.
Publication Date: Jul 23, 2008. Prod. #: 809029-PDF-ENG
Hilton Hotels: Brand Differentiation through Customer Relationship ManagementHarvard Case Study Solution and HBR and HBS Case Analysis