Hilton Hotels: Brand Differentiation through Customer Relationship Management

Subjects Covered
Customer relationship management
Information systems
Marketing

by
Lynda M. Applegate,
Gabriele Piccoli,
Chekitan S. Dev

Source: HBS Premier Case Collection

18 pages.
Publication Date: Jul 23, 2008. Prod. #: 809029-PDF-ENG

Hilton Hotels: Brand Differentiation through Customer Relationship ManagementHarvard Case Study Solution and HBR and HBS Case Analysis