Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market

Subjects Covered
Analysis
Consumer behavior
Consumer marketing
Emerging markets
International business
Marketing strategy

by
S. Ramesh Kumar,
Nitya Guruvayurappan

Source: Richard Ivey School of Business Foundation

15 pages.
Publication Date: Oct 25, 2011. Prod. #: W11388-PDF-ENG

Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market Harvard Case Study Solution and HBR and HBS Case Analysis