Harvard Case Study Solutions
Harvard Case Study Solutions
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How Far Can Luxury Brands Travel Avoiding the Pitfalls of Luxury Brand Extension

by |Published

Subjects Covered
Adjacency expansion
Brand management
Brands
Companies & brands

by
Mergen Reddy,
Nic Terblanche,
Leyland Pitt,
Michael Parent

Source: Business Horizons

11 pages.
Publication Date: Mar 15, 2009. Prod. #: BH322-PDF-ENG

How Far Can Luxury Brands Travel? Avoiding the Pitfalls of Luxury Brand Extension Harvard Case Study Solution and HBR and HBS Case Analysis

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