How Should a Company Respond to a Product Harm Crisis The Role of Corporate Reputation and Consumer-Based Cues

Subjects Covered
Consumer marketing
Consumers
Corporate image
Product liability
Social responsibility

by
Daniel Laufer,
W. Timothy Coombs

Source: Business Horizons

7 pages.
Publication Date: Sep 15, 2006. Prod. #: BH207-PDF-ENG

How Should a Company Respond to a Product Harm Crisis? The Role of Corporate Reputation and Consumer-Based Cues Harvard Case Study Solution and HBR and HBS Case Analysis