This has caused many salespeople to become hesitant about conducting a report, because they just can’t find the time to develop their case study. You can do it, if you’re committed and willing to put in the work.
The first thing you need to do is develop your report, and no matter what type of report you develop, or what the topic is, it should be complete. Remember that a report will not sell a product. It’s a support tool for the product and should be focused on that topic.
The next step in developing your case study is to research the topic you will be using in your case study. How does it relate to the product or service? What are the key points that you want to include in your report?
You need to decide how you want to go about presenting your key point(s). If you are going to create a report for a general audience, you may not need to include a lot of detail and will just need to highlight the salient points of the subject.
On the other hand, if you are working with a much more specialized audience, you may want to include the details of your case study solution in your report. For example, if you are working with a company whose target market includes homeowners, you may want to include a report on foreclosure, home inspection services, and a home buying guide.
Finally, you will want to make sure that the report is clear and concise. You don’t want your report to read like a dissertation.
All reports must include clear and concise language, but they must also be interesting and engaging. The purpose of the report is to generate interest alone isn’t enough.
Another thing to keep in mind is that the subject of your case study solution must be of relevance to your customers. Be sure to give them an actionable solution so they will take that action.
Most of all, you must take your time to analyze your findings and make sure they are as complete as possible. The best way to do this is to take some notes at the end of the day, and then write them up.
After you have analyzed your findings, you should see where you are going in the right track and go forward. If you don’t, go back and re-analyze those areas again.
Analyzing your findings is just the beginning of the analytical process. You should always focus on developing a strong case study analysis report that will help you provide the information your customer needs and will increase their sales.