How to Implement Blue Ocean Strategy

Subjects Covered
Blue ocean strategy
Cognitive psychology
Execution
International business
Leadership
Motivation
Politics
Resource management

by
W. Chan Kim,
Renee Mauborgne,
Katrina Ling

Source: Insead

4 pages.
Publication Date: Jul 01, 2009. Prod. #: BOS014-PDF-ENG

How to Implement Blue Ocean Strategy Harvard Case Study Solution and HBR and HBS Case Analysis