Hyundai and Kia: Automobile Branding in China

Subjects Covered
Branding

by
Amy Tang,
Paul Y.J. Kim

Source: University of Hong Kong

37 pages.
Publication Date: Mar 01, 2007. Prod. #: HKU633-PDF-ENG

Hyundai and Kia: Automobile Branding in China Harvard Case Study Solution and HBR and HBS Case Analysis