ICICI Banks Credit Card: Journey to Asian Leadership HBS Case Analysis


Subjects Covered
Competitive strategy
Credit cards
Five forces
Growth strategy
Innovation
Marketing implementation
Marketing organization
Service management
Strategic positioning

by
Arunaditya Sahay,
Shilpi Jain,
Vineet Kapoor

Source: University of Hong Kong

28 pages.
Publication Date: Jun 24, 2011. Prod. #: HKU935-PDF-ENG

ICICI Bank’s Credit Card: Journey to Asian Leadership Harvard Case Study Solution and HBR and HBS Case Analysis