Subjects Covered
Competitive strategy
Credit cards
Five forces
Growth strategy
Innovation
Marketing implementation
Marketing organization
Service management
Strategic positioning
by
Arunaditya Sahay,
Shilpi Jain,
Vineet Kapoor
Source: University of Hong Kong
28 pages.
Publication Date: Jun 24, 2011. Prod. #: HKU935-PDF-ENG
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