Illycaffe and Gruppo illy (A): Expanding Beyond Gourmet Coffee

Subjects Covered
Branding
Diversification
Family-owned businesses
Market segmentation
Strategy

by
Glenn Carroll,
Hayagreeva Rao,
Victoria Chang,
David W. Hoyt

Source: Stanford Graduate School of Business

21 pages.
Publication Date: Jul 26, 2010. Prod. #: SM188A-PDF-ENG

Illycaffe and Gruppo illy (A): Expanding Beyond Gourmet Coffee Harvard Case Study Solution and HBR and HBS Case Analysis