Infineon Raceway (Sears Point Raceway): Marketing in the Motorsports World HBS Case Analysis


Subjects Covered
Branding
Motivation

by
George Foster,
Norm O’Reilly,
David W. Hoyt

Source: Stanford Graduate School of Business

44 pages.
Publication Date: Jun 15, 2010. Prod. #: SPM41-PDF-ENG

Infineon Raceway (Sears Point Raceway): Marketing in the Motorsports World Harvard Case Study Solution and HBR and HBS Case Analysis