Inniskillin and the Globalization of Icewine

Subjects Covered
Brand management
Business history
Entrepreneurship
International business
International marketing
Marketing strategy
Product development

by
Geoffrey G. Jones,
Jillian Hirasawa

Source: Harvard Business School

27 pages.
Publication Date: May 12, 2005. Prod. #: 805129-PDF-ENG

Inniskillin and the Globalization of Icewine Harvard Case Study Solution and HBR and HBS Case Analysis