Internationalization of Koyo Jeans from Hong Kong

Subjects Covered
Brand management
Business marketing
Emerging markets
Expansion
Organizational structure

by
Kevin Au,
Bernard Suen,
Na Shen,
Justine Tang

Source: Richard Ivey School of Business Foundation

11 pages.
Publication Date: Sep 26, 2011. Prod. #: W11205-PDF-ENG

Internationalization of Koyo Jeans from Hong Kong Harvard Case Study Solution and HBR and HBS Case Analysis