Subjects Covered
Brand management
Business marketing
Emerging markets
Expansion
Organizational structure
by
Kevin Au,
Bernard Suen,
Na Shen,
Justine Tang
Source: Richard Ivey School of Business Foundation
11 pages.
Publication Date: Sep 26, 2011. Prod. #: W11205-PDF-ENG
Internationalization of Koyo Jeans from Hong Kong Harvard Case Study Solution and HBR and HBS Case Analysis