Investigating Large-Scale Sponsorship Relationships as Co-Marketing Alliances HBS Case Analysis


Subjects Covered
Marketing strategy
Strategic alliances

by
Francis Farrelly,
Pascale Quester

Source: Business Horizons

8 pages.
Publication Date: Jan 15, 2005. Prod. #: BH143-PDF-ENG

Investigating Large-Scale Sponsorship Relationships as Co-Marketing Alliances Harvard Case Study Solution and HBR and HBS Case Analysis