J. C. Penney: Reinventing Fair and Square Deals A

Subjects Covered
Marketing

by
Paul W. Farris,
Ronald T Wilcox,
Sylvie Thompson

Source: Darden School of Business

11 pages.
Publication Date: Jul 20, 2012. Prod. #: UV6401-PDF-ENG

J. C. Penney: Reinventing Fair and Square Deals A Harvard Case Study Solution and HBR and HBS Case Analysis