James Burke: Career in American Business (A)

Subjects Covered
Advertising strategy
Business ethics
Business history
Crisis management
Marketing strategy

by
Richard S. Tedlow,
Wendy K. Smith

Source: HBS Premier Case Collection

25 pages.
Publication Date: Apr 20, 1989. Prod. #: 389177-PDF-ENG

James Burke: A Career in American Business (A) Harvard Case Study Solution and HBR and HBS Case Analysis