Jet Airways (India) Limited – Brand Building and Valuation

Subjects Covered
Brand equity
Capital markets
Deregulation
Emerging markets
IPO
Trademarks
Valuation

by
Asheq Razaur Rahman,
D.G. Allampalli

8 pages.
Publication Date: Jul 19, 2007. Prod. #: NTU026-PDF-ENG

Jet Airways (India) Limited – Brand Building and Valuation Harvard Case Study Solution and HBR and HBS Case Analysis