John Hancock Financial Services: Sports Sponsorship

Subjects Covered
Advertising
Communication strategy
Public relations

by
Stephen A. Greyser,
John L. Teopaco

Source: Harvard Business School

30 pages.
Publication Date: Dec 17, 1987. Prod. #: 588051-PDF-ENG

John Hancock Financial Services: Sports Sponsorship Harvard Case Study Solution and HBR and HBS Case Analysis