Johnson Wax: Enhance (A) HBS Case Analysis


Subjects Covered
New product marketing
Product development
Product positioning
Test markets

by
Darrel G. Clarke

Source: Harvard Business School

29 pages.
Publication Date: Oct 25, 1982. Prod. #: 583046-PDF-ENG

Johnson Wax: Enhance (A) Harvard Case Study Solution and HBR and HBS Case Analysis