Subjects Covered
Advertising
Marketing planning
Pricing strategy
Small & medium-sized enterprises
Start-ups
by
Elizabeth M.A. Grasby,
Eric Janssen
Source: Richard Ivey School of Business Foundation
12 pages.
Publication Date: Nov 30, 2010. Prod. #: 910A25-PDF-ENG
Kiai Marketing Group Harvard Case Study Solution and HBR and HBS Case Analysis