Kikkoman Corp.: Consumer Focused Innovation HBS Case Analysis


Subjects Covered
Innovation
International marketing
Marketing strategy
Product positioning
Standardization

by
Rohit Deshpande,
Hal Hogan

Source: Harvard Business School

35 pages.
Publication Date: Jan 05, 2004. Prod. #: 504067-PDF-ENG

Kikkoman Corp.: Consumer Focused Innovation Harvard Case Study Solution and HBR and HBS Case Analysis