Subjects Covered
Direct marketing
by
David E. Bell,
Dinny Starr Gordon
Source: Harvard Business School
23 pages.
Publication Date: Jul 12, 1994. Prod. #: 595013-PDF-ENG
King-Size Co. Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered
Direct marketing
by
David E. Bell,
Dinny Starr Gordon
Source: Harvard Business School
23 pages.
Publication Date: Jul 12, 1994. Prod. #: 595013-PDF-ENG
King-Size Co. Harvard Case Study Solution and HBR and HBS Case Analysis