Subjects Covered
Advertising
Brand management
Marketing planning
Merchandising
Pricing
by
Das Narayandas,
Alison Berkley Wagonfeld
Source: HBS Premier Case Collection
19 pages.
Publication Date: Sep 19, 2005. Prod. #: 506020-PDF-ENG
Kingsford CharcoalHarvard Case Study Solution and HBR and HBS Case Analysis
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