Subjects Covered
Business marketing
Marketing planning
New product marketing
by
Das Narayandas,
Gordon Swartz
Source: HBS Premier Case Collection
21 pages.
Publication Date: May 21, 2001. Prod. #: 501070-PDF-ENG
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Subjects Covered Quantitative analysis Risk management by Samuel E Bodily Source: Darden School of Business 3 pages. Publication Date: Apr 08, 1991. […]
