Subjects Covered
Branding
Cannibalization
Financial analysis
Market analysis
Marketing planning
by
Julie Hennessy
Source: Kellogg School of Management
4 pages.
Publication Date: Oct 09, 2012. Prod. #: KEL684-PDF-ENG
Kookaburra Cricket Bats: Dealing with Cannibalization Harvard Case Study Solution and HBR and HBS Case Analysis
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