Language and Globalization: Englishnization at Rakuten (A)

Subjects Covered
Change management
Communication in organizations
Disruptive innovation
Globalization
Internet
Leadership
Organizational change
Strategic planning

by
Tsedal Neeley

Source: Harvard Business School

15 pages.
Publication Date: Aug 29, 2011. Prod. #: 412002-PDF-ENG

Language and Globalization: “Englishnization” at Rakuten (A) Harvard Case Study Solution and HBR and HBS Case Analysis