Launching the BMW Z3 Roadster

Subjects Covered
Communication strategy
New product marketing
Product placement
Product positioning
Public relations

Susan Fournier,
Robert J. Dolan

Source: HBS Premier Case Collection

25 pages.
Publication Date: Feb 14, 1997. Prod. #: 597002-PDF-ENG

Launching the BMW Z3 RoadsterHarvard Case Study Solution and HBR and HBS Case Analysis