Leading the City of Los Rios into a Blue Ocean

Subjects Covered
Blue ocean strategy
Cognitive psychology
Execution
International business
Leadership
Motivation
Politics
Resource management

by
W. Chan Kim,
Renee Mauborgne,
Olivier Henry

Source: Insead

4 pages.
Publication Date: Jul 01, 2009. Prod. #: BOS012-PDF-ENG

Leading the City of Los Rios into a Blue Ocean Harvard Case Study Solution and HBR and HBS Case Analysis