LECCOTECH: The Whole Product Concept in Export Marketing HBS Case Analysis

Subjects Covered
Business policy
Competitive environment
Entrepreneurial management
Growth strategy
Marketing strategy
Systems design

Ali Farhoomand,
Pauline Ng

Source: University of Hong Kong

9 pages.
Publication Date: Oct 31, 2003. Prod. #: HKU344-PDF-ENG

LECCOTECH: The “Whole Product” Concept in Export Marketing Harvard Case Study Solution and HBR and HBS Case Analysis