LECCOTECH: The Whole Product Concept in Export Marketing HBS Case Analysis


Subjects Covered
Business policy
Competitive environment
Entrepreneurial management
Growth strategy
Innovation
Marketing strategy
Systems design

by
Ali Farhoomand,
Pauline Ng

Source: University of Hong Kong

9 pages.
Publication Date: Oct 31, 2003. Prod. #: HKU344-PDF-ENG

LECCOTECH: The “Whole Product” Concept in Export Marketing Harvard Case Study Solution and HBR and HBS Case Analysis