Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by John Quelch Video Supplement (DVD) HBS Case Analysis


Subjects Covered
Advertising strategy
Brand management
Brands
Integrity
Market segmentation
Personal computers
Recognition
Strategy

by
John A. Quelch

Source: Video Supplement

9 minutes.
Publication Date: Aug 29, 2008. Prod. #: 509711-VID-ENG

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by John Quelch, Video Supplement (DVD) Harvard Case Study Solution and HBR and HBS Case Analysis