Lessons Learned from Renewable Electricity Marketing Attempts: Case Study HBS Case Analysis


Subjects Covered
Consumer behavior
Education & industry
Energy
Environmental protection
Green marketing
Market segmentation

by
Sharyn Rundle-Thiele,
Angela Paladino,
Sergio Antonio G. Apostol Jr.

Source: Business Horizons

10 pages.
Publication Date: May 15, 2008. Prod. #: BH274-PDF-ENG

Lessons Learned from Renewable Electricity Marketing Attempts: A Case Study Harvard Case Study Solution and HBR and HBS Case Analysis