Levis at Wal-Mart

Subjects Covered
Brand equity
Sales promotions

by
Paul W. Farris,
Jordan Mitchell,
Ervin R. Shames

Source: University of Virginia Darden School Foundation

24 pages.
Publication Date: May 10, 2005. Prod. #: UV2962-PDF-ENG

Levi’s at Wal-Mart? Harvard Case Study Solution and HBR and HBS Case Analysis