Logitech: Getting the io (TM) Digital Pen to Market

Subjects Covered
Computers
Disruptive innovation
Product introduction
Target markets

by
Atul Pahwa,
Jean-Philippe Deschamps

Source: IMD

26 pages.
Publication Date: Jan 01, 2003. Prod. #: IMD202-PDF-ENG

Logitech: Getting the io (TM) Digital Pen to Market Harvard Case Study Solution and HBR and HBS Case Analysis