Logitech: Launching a Digital Pen

Subjects Covered
Analysis
Computer systems
Consumers
International business
New product marketing
Product development
Product introduction

by
Mark Vandenbosch,
Ken Mark

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Jan 24, 2003. Prod. #: 903A02-PDF-ENG

Logitech: Launching a Digital Pen Harvard Case Study Solution and HBR and HBS Case Analysis