LOreal: Global Brand Local Knowledge

Subjects Covered
Advertising
Brand management
Competitive advantage
Innovation
Market research
Strategy

by
Rebecca Henderson,
Ryan Johnson

Source: Harvard Business School

14 pages.
Publication Date: Jun 08, 2011. Prod. #: 311118-PDF-ENG

L’Oreal: Global Brand, Local Knowledge Harvard Case Study Solution and HBR and HBS Case Analysis