Lotus Development Corp. Channel Choice: Direct vs. Distribution

Subjects Covered
Applications
Distribution planning
Marketing channels
Sales

by
V. Kasturi Rangan,
Douglas R. Scott

Source: Harvard Business School

17 pages.
Publication Date: Sep 22, 1986. Prod. #: 587078-PDF-ENG

Lotus Development Corp. Channel Choice: Direct vs. Distribution Harvard Case Study Solution and HBR and HBS Case Analysis