Lotus Development Corp.: Entering International Markets HBS Case Analysis


Subjects Covered
Applications
International business
International trade
Marketing strategy
Strategy formulation

by
David B. Yoffie,
John J. Coleman

Source: Harvard Business School

16 pages.
Publication Date: Aug 14, 1986. Prod. #: 387034-HCB-ENG

Lotus Development Corp.: Entering International Markets Harvard Case Study Solution and HBR and HBS Case Analysis