Magic Matrix: Products and Accounts

Subjects Covered
Control systems
Customer relationship management
Interdepartmental relations
Marketing planning
Product management
Profitability analysis

by
Benson P. Shapiro

12 pages.
Publication Date: Nov 16, 1987. Prod. #: 588006-PDF-ENG

Magic Matrix: Products and Accounts Harvard Case Study Solution and HBR and HBS Case Analysis