Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies

Subjects Covered
Brand equity
Brand management
Marketing planning

by
Kevin Lane Keller

Source: California Management Review

24 pages.
Publication Date: Apr 01, 1999. Prod. #: CMR150-PDF-ENG

Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies Harvard Case Study Solution and HBR and HBS Case Analysis