Managing Customer Relationships in Offshore Outsourcing: B2Bcs an Israeli Consulting Firm

Subjects Covered
Customer retention
Small & medium-sized enterprises

by
Arup Kumar Das,
Kate M. Kaiser,
Sangeeta S. Bharadwaj

Source: Richard Ivey School of Business Foundation

10 pages.
Publication Date: May 24, 2011. Prod. #: W11081-PDF-ENG

Managing Customer Relationships in Offshore Outsourcing: B2Bcs, an Israeli Consulting Firm Harvard Case Study Solution and HBR and HBS Case Analysis