Maple Leaf Simply Fresh (B)

Subjects Covered
Innovation
Market research
Marketing planning
New product marketing

by
Terry H. Deutscher,
Michael R. Pearce,
Diane Silva

Source: Richard Ivey School of Business Foundation

7 pages.
Publication Date: Apr 06, 2011. Prod. #: W11075-PDF-ENG

Maple Leaf Simply Fresh (B) Harvard Case Study Solution and HBR and HBS Case Analysis