Subjects Covered
Market segmentation
Product differentiation
Product positioning
Target markets
by
Miklos Sarvary,
Anita Elberse
5 pages.
Publication Date: Sep 09, 2005. Prod. #: 506019-PDF-ENG
Market Segmentation, Target Market Selection, and PositioningHarvard Case Study Solution and HBR and HBS Case Analysis
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