Marketing Analysis Toolkit: Customer Lifetime Value Analysis HBS Case Analysis


Subjects Covered
Analytics
Customer & client analysis
Market segmentation
Marketing planning
Metrics

by
Thomas Steenburgh,
Jill Avery

9 pages.
Publication Date: Jul 27, 2010. Prod. #: 511029-PDF-ENG

Marketing Analysis Toolkit: Customer Lifetime Value Analysis Harvard Case Study Solution and HBR and HBS Case Analysis