Marketing for Muggles: The Harry Potter Way to Higher Profits

Subjects Covered
Consumer marketing
Marketing management
Marketing strategy

by
Stephen Brown

Source: Business Horizons

9 pages.
Publication Date: Jan 15, 2002. Prod. #: BH067-PDF-ENG

Marketing for Muggles: The Harry Potter Way to Higher Profits Harvard Case Study Solution and HBR and HBS Case Analysis