Subjects Covered
Consumer marketing
Marketing management
Marketing strategy
by
Stephen Brown
Source: Business Horizons
9 pages.
Publication Date: Jan 15, 2002. Prod. #: BH067-PDF-ENG
Marketing for Muggles: The Harry Potter Way to Higher Profits Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Creativity Project management by Martin Walfisz, Peter Zackariasson, Timothy L. Wilson Source: Business Horizons 12 pages. Publication Date: Nov 15, […]
Subjects Covered Financial management Financial strategy Private equity by Josh Lerner Source: Harvard Business School 9 pages. Publication Date: Jan 06, 2009. […]
Subjects Covered Corporate strategy Managing uncertainty Product introduction by Elizabeth Olmsted Teisberg, Sharon Rossi Source: Harvard Business School 25 pages. Publication Date: […]
Subjects Covered Change management R&D Technological change by Javier Santoma, Carmen Marce Source: IESE 12 pages. Publication Date: Sep 26, 2003. Prod. […]
