Marketing meets Web 2.0 Social Media and Creative Consumers: Implications for International Marketing Strategy HBS Case Analysis


Subjects Covered
Development stage enterprises
International business
Marketing strategy
Social media
Technology

by
Pierre R. Berthon,
Leyland Pitt,
Kirk Plangger,
Daniel Shapiro

Source: Business Horizons

11 pages.
Publication Date: May 15, 2012. Prod. #: BH477-PDF-ENG

Marketing meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy Harvard Case Study Solution and HBR and HBS Case Analysis