Subjects Covered
Development stage enterprises
International business
Marketing strategy
Social media
Technology
by
Pierre R. Berthon,
Leyland Pitt,
Kirk Plangger,
Daniel Shapiro
Source: Business Horizons
11 pages.
Publication Date: May 15, 2012. Prod. #: BH477-PDF-ENG
Marketing meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Brands Competition Market entry Product positioning Time to market by Charles King, Alvin J. Silk, Ernst Berndt, Lisa R. Klein […]
Subjects Covered Bonds Capital structure International business Investors Strategy Valuation by Vasant Sivaraman, Mayank Joshipura, Adithya Anand Source: Richard Ivey School of […]
Subjects Covered Accounting Finance by George Serafeim, Robert G. Eccles, Sarah E. Farrell Source: Harvard Business School 3 pages. Publication Date: Feb […]
Subjects Covered Entrepreneurship Financing Information technology Leadership Legal issues by Noam Wasserman, LP Maurice Source: Harvard Business School 1 pages. Publication Date: […]
