Marketing Microsoft: The Value of Customer Perception

Subjects Covered
Customer satisfaction
Focusing on customers
Internet marketing
Security
Technology

by
Mark Jeffery,
Ichiro Aoyagi,
Ed Kalletta

Source: Kellogg School of Management

22 pages.
Publication Date: Jan 01, 2006. Prod. #: KEL189-PDF-ENG

Marketing @ Microsoft: The Value of Customer Perception Harvard Case Study Solution and HBR and HBS Case Analysis