Mars Incorporated: Building an Innovation System

Subjects Covered
Change management
Innovation
Subsidiaries

by
Cyril Bouquet,
Julian Birkinshaw,
Ken Mark

Source: IMD

15 pages.
Publication Date: Feb 23, 2010. Prod. #: IMD703-PDF-ENG

Mars, Incorporated: Building an Innovation System Harvard Case Study Solution and HBR and HBS Case Analysis