Matchmaking With Math: How Analytics Beats Intuition to Win Customers

Subjects Covered
Corporate strategy
Innovation
Technology

by
Michael S. Hopkins,
Leslie Brokaw

Source: MIT Sloan Management Review

9 pages.
Publication Date: Jan 01, 2011. Prod. #: SMR373-PDF-ENG

Matchmaking With Math: How Analytics Beats Intuition to Win Customers Harvard Case Study Solution and HBR and HBS Case Analysis